FOR IMMEDIATE RELEASE

February 15, 2010 (New York, NY) — Lucas Entertainment is thrilled to announce that it scored several wins and earned 25 total recognitions in the 16th Annual Hard Choice Awards, including Best Film, USA for Inside Israel, making it the most-lauded studio on this year’s list. A number of Lucas Entertainment exclusives were also honored for their work, including Jonathan Agassi as Best Newcomer (Performer), Avi Dar for Best Chest (Smooth) and Naor Tal for Best Buns.

Presented each year by industry veteran Onan the Vulgarian, The Hard Choice Awards acknowledge the best of the year’s all-male erotica. Onan said in his announcement that “2009 was a great year” for Lucas Entertainment/President CEO Michael Lucas, adding that Lucas “found his muse in Israel and delivered a pair of towering rival films, Men of Israel and Inside Israel, not to mention domestic gems like Lost Diary of Giovanni and Wall Street.” Onan also recognized the special contributions of Lucas’ co-director and videographer, mr. Pam.

“Last year saw some of the greatest releases in our company’s history,” said Lucas. “I would like to thank Onan for his time to review our titles, along with his support throughout the years.”

A complete list of winners and honorees follows. For all press inquiries, please contact Patrick Collins via email at patrick@lucasentertainment.com or by phone at (212) 924-5892 x12. For wholesale orders, please contact Justyn Main at justyn@lucasentertainment.com or by phone at (212) 924-5892 x15.

Best Film USA
Winner: Inside Israel

Most Passionate Sex
Winner: Jay Roberts & Brice Farmer, Paris Playboys
Runner-up: Spencer Reed & Raf Rollin, Auditions 30: New York Hunks

Best Oral Sex
Winner: Rafael Carreras & Valentin Petrov, Lost Diary of Giovanni
Runner-up: Rafael Alencar & Ben Andrews, Wall Street

Best New Kid on The Block
Performer: Jonathan Agassi (Men of Israel, Paris Playboys, Inside Israel)
Destination: Israel

The Year’s Best Sex
Matan Shalev & Jonathan Agassi, Men of Israel

Performer of the Year
Runner-up: Jonathan Agassi

Best Chest
Smooth: Avi Dar (Men of Israel, Obsession)

Best Director USA
Runner-up: Michael Lucas & mr. Pam, Inside Israel

Best Screenplay
Runner-up: South Beach Seductions
Runner-up: Wall Street

Best Actor USA
Runner-up: Scott Alexander, South Beach Seductions
Runner-up: Kain Warn, Wall Street

Best Buns
Naor Tal (Men of Israel, Inside Israel)

Best Supporting Actor
Runner-up: Giovanni Summers, Lost Diary of Giovanni

Best Videography
Runner-up: Men of Israel

Best Art Direction
Runner-up: Men of Israel

Best Daddy-Boy Scene
Runner-Up: Arpad Miklos & Ethan Storm, Wall Street

Best Solo
Runner-Up: Ethan Storm, Wall Street

Best Rimming
Runner-Up: Hunter Vance & Riley Burke, South Beach Seductions

Best Music
Runner-Up: Men of Israel

Deepest Throat
Honorable Mention: Rafael Carreras (Lost Diary of Giovanni)

Image Too Incendiary For Words
Jackson Wild, Cock Stalker

ABOUT LUCAS ENTERTAINMENT Michael Lucas created Lucas Entertainment in 1998. The studio has grown into one of the largest studios producing all-male erotica. Headquartered in New York City, the Lucas Entertainment brand is famous for its mixture of high culture, stunning men, and provocative sex scenes, and has garnered numerous industry accolades and an unprecedented amount of mainstream press. Lucas Entertainment titles feature a variety of international locations, highlighting the sexual vibe and energy of a number of urban centers, including New York City, Tel Aviv, Prague, Budapest, and Paris. Its lines include Lucas Entertainment, Auditions, and Lucas Raunch. The company releases two brand-new titles every month, giving it one of the highest annual outputs of the industry. Its website, LucasEntertainment.com, has an extremely aggressive online presence, providing its members with two new scenes each week. Lucas Entertainment titles are distributed worldwide via DVD, VOD, PPV, Cable, print, and the Internet, and is also the exclusive distributor for Jalif Studio in the United States and Canada.