FOR IMMEDIATE RELEASE

February 9, 2010 (New York, NY) – Lucas Entertainment is thrilled to announce that its blockbuster title MEN OF ISRAEL was named ‘Movie of the Year’ at the Cybersocket Web Awards, held last night, February 8, 2010, at Eleven Restaurant and Nightclub in Los Angeles, California.

“I’m proud to have Cybersocket and Morgan Sommer honor MEN OF ISRAEL with the Movie of the Year award,” said Lucas Entertainment President/CEO Michael Lucas. “I would especially like to thank all the reviewers, bloggers, and columnists who brought so much attention to this project. Your support helped introduce this title to the entire world.”

MEN OF ISRAEL has also been nominated for the XBiz Awards for Gay Movie of the Year and is the only gay title included in the Marketing Campaign of the Year category. The XBiz Awards ceremony will be held on Wednesday, February 10, 2010, at the Avalon in Los Angeles, California.

MEN OF ISRAEL stars Lucas Entertainment exclusives Jonathan Agassi and Avi Dar, and is currently available on DVD and for immediate streaming to members of LucasEntertaiment.com. For all press inquiries, please contact Patrick Collins at patrick@lucasentertainment.com or by phone at (212) 924-5892 x12. For wholesale distribution, please contact Justyn Main at justyn@lucasentertainment.com or (212) 924-5892 x15.

ABOUT LUCAS ENTERTAINMENT Michael Lucas created Lucas Entertainment in 1998. The studio has grown into one of the largest studios producing all-male erotica. Headquartered in New York City, the Lucas Entertainment brand is famous for its mixture of high culture, stunning men, and provocative sex scenes, and has garnered numerous industry accolades and an unprecedented amount of mainstream press. Lucas Entertainment titles feature a variety of international locations, highlighting the sexual vibe and energy of a number of urban centers, including New York City, Tel Aviv, Prague, Budapest, and Paris. Its lines include Lucas Entertainment, Auditions, and Lucas Raunch. The company releases two brand-new titles every month, giving it one of the highest annual outputs of the industry. Its website, LucasEntertainment.com, has an extremely aggressive online presence, providing its members with two new scenes each week. Lucas Entertainment titles are distributed worldwide via DVD, VOD, PPV, Cable, print, and the Internet, and is also the exclusive distributor for Jalif Studio in the United States and Canada.